Automation is key for efficient marketing. However, automated marketing activities can easily feel generic. Through segmentation, personalization and behavior-based customer journeys, Dynamics 365 Marketing helps you avoid alienating promising leads with irrelevant and impersonal content. The app not only enables you to run all your activities in one place, it also allows you assess the state of play and provides you with insights on how well the different automation steps have worked. Once you have nurtured leads far enough for them to have become sales-ready, a workflow automatically transfers them to Sales, complete with comprehensive insights.
NURTURE RELEVANT LEADS
Nurture leads with behavior-based customer journeys. Score and segment your leads, target them with personalized bulk e-mails and easily design landing pages and forms that will automatically update data as needed.
COLLABORATE WITH SALES
The Dynamics 365 sales and marketing apps are built on the same platform and thus share information, allowing you to align both areas. Shared extensive lead insights perfectly prepare the sales team for the work ahead.
MAKE SMART DECISIONS
Embedded insights show you the results of your customer journeys and where a change of course might be needed. Data for each automated step is also available in detail for stakeholders outside the app.
Customizable email templates help you expand your digital messaging options. Customer contact tracking allows you to create automated campaigns with personalized email messages, tracking activities and workflows via drag and drop. Dynamics 365 Marketing helps you send the right messages at the right time.
Interactive Customer Journeys
Use Dynamics 365 Marketing to create automated, multi-level, multi-channel customer journeys and win over contacts with valuable information, consistent interactions, personal relationships, and a superior customer experience. Each customer journey and its individual elements can be tracked, analyzed, allowing you to adapt your content and strategies accordingly.
Customized landing pages and web forms
Use the customizable web page features to create landing pages, online forms, event websites, and other tools for online interaction with your customers. This can be done either by using a Dynamics 365 portal or by using your own website or content management system.
Dynamics 365 Marketing's event management features support you from the initial planning, publishing and advertising all the way to attendee registration, webinar streaming, analytics and lead generation. Create your event in the system and add all the information you need to plan, publish, promote and analyze it.
Automated lead scoring rules let you easily identify your most relevant leads based on customer contact histories. Rank your potential customers on a scale to define their priority for sales.
LinkedIn Lead Gen Forms
You can add so-called Lead Gen Forms to LinkedIn ads. When a LinkedIn member clicks on the Call-To-Action button in such a LinkedIn ad, the form automatically includes their contact and profile information. Connect Dynamics 365 Marketing to LinkedIn Lead Gen Forms to easily manage your leads.
SPEAKING FROM EXPERIENCE
Some of what proMX has accumulated in Dynamics 365 for Marketing expertise comes from the earliest Microsoft trainings. The other part comes from the experiences of its own team. Like most marketing departments, it used to work with a number of different tools. Now, however, to its great delight, all these different solutions have become obsolete, their functionality merged in Dynamics 365 for Marketing.
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