Automation is key for efficient marketing. However, automated marketing activities can easily feel generic. Through segmentation, personalization and behavior-based customer journeys, Dynamics 365 Marketing helps you avoid alienating promising leads with irrelevant and impersonal content. The app not only enables you to run all your activities in one place, it also allows you assess the state of play and provides you with insights on how well the different automation steps have worked. Once you have nurtured leads far enough for them to have become sales-ready, a workflow automatically transfers them to Sales, complete with comprehensive insights.