Digital transformation with Microsoft Dynamics 365
Oleh Yaruchyk
Jun 27, 2023 | Last updated: Jul 3, 2023
Insights | 5 min read


Microsoft Dynamics 365 is, not coincidentally, one of the TOP 3 winners in various categories at the CRM Market Awards 2022. The categories include best marketing automation software, best business intelligence and analytics solution, and best customer data platforms.

But why? Let’s take a closer look at one of the world’s most popular process tracking systems and examine a few case studies on the use of Dynamics 365.

With Dynamics 365 to success

Microsoft’s Dynamics 365 is much more than a CRM system. It is a comprehensive tool that combines enterprise resource planning (ERP) and customer relationship management (CRM) to provide small and medium-sized businesses with an effective solution for managing their business processes.  Dynamics 365 provides valuable insights both on the customer side and internally, while optimizing operational processes. This makes it possible to improve customer loyalty and make management more efficient. In this way, Dynamics 365 sustainably supports your company’s digital transformation.

Microsoft’s Dynamics 365 is much more than a CRM system

Case studies on the successful use of Dynamics 365

To better understand the benefits of Dynamics 365, let us take a look at companies that have already successfully integrated the system into their day-to-day operations.

Numerous companies have deployed Dynamics 365 as a central tool for their customer relationship management and business processes. From small businesses that need a unified platform for their management to large organizations looking for a structured customer experience process, Dynamics 365 offers a range of capabilities.

Revolutionizing manufacturing: Toyota uses Dynamics 365 Mixed Reality for scalable operations

Company: Toyota
Industry: automobile industry

Toyota is using the mixed reality capabilities of Dynamics 365 to scale operations and improve efficiency on the manufacturing side. Microsoft’s unique technologies enable better visualization and optimization of workflows, which also positively impacts employee training. 

With Dynamics 365, large amounts of data can be collected and processed more easily. This optimizes production processes and makes them more efficient. Thanks to lean production and manufacturing and optimized operations, Toyota manages to be maximally productive and consistently successful.

Transforming business operations: Kruger’s company uses Dynamics 365 Guides and HoloLens 2

Company: Kruger 
Industry: wood processing, paper industry

Kruger uses Dynamics 365 Guides in combination with HoloLens 2 to increase the efficiency of its operations and be as fast, adaptable and performant as possible. 

The technology is primarily used in production and the factory, where it not only helps visualize and monitor processes more easily, but also brings the factory to life with interactive holograms, quickly displaying precise data, showing warning messages or training a new worker on a machine as quickly as possible.

All of this runs highly automated at Kruger, enabling maximum efficiency in production and processing.

Increasing customer satisfaction and business success: the Miami HEAT journey with Dynamics 365

Company: Miami HEAT

Industry: sports

The Miami HEAT uses Dynamics 365 to gain a deep understanding of its fans and create personalized experiences. Dynamics 365’s CRM capabilities enable seamless tracking and analysis of customer data, which is used to improve marketing campaigns, ticket sales, and event management. This targeted approach enables the team to increase fan engagement and maximize revenue.

Enabling rapid distribution: Manawanui’s use of Dynamics 365 in medical technology

Company: Manawanui
Industry: medical technology

Manawanui uses Dynamics 365 to optimize its supply chain management. Dynamics 365 provides real-time monitoring and forecasting of inventory levels, which helps them avoid bottlenecks and improve adherence to delivery schedules. They also use the software’s advanced analytics to further optimize their sales process, resulting in higher customer satisfaction scores.

Excellence in service: Porsche Cars North America’s world-class experience with Microsoft Mixed Reality and HoloLens 2

Company: Porsche Cars North America
Industry: automobile industry

Porsche Cars North America is using Microsoft Mixed Reality and HoloLens 2 in combination with Dynamics 365 to revolutionize its service process. With these technologies, its technicians can perform repairs and maintenance work in great detail, as they have access to interactive, three-dimensional models of vehicles. This leads to faster and more efficient service, while increasing customer satisfaction.

How Fix It Forward Ministry is using Microsoft Dynamics 365 for nonprofits

Company: Fix It Forward Ministry
Industry: non-profit

Fix It Forward Ministry uses Dynamics 365 to support its nonprofit mission. The tool’s CRM and ERP capabilities enable the organization to improve the efficiency of its operations, from fundraising to resource allocation. In addition, Dynamics 365 provides analytics that enable Fix It Forward Ministry to better understand the impact of its work and make targeted improvements.


Microsoft Dynamics 365 has proven to be a key driver of success and innovation for companies of all sizes and industries. Its impressive capabilities in CRM, ERP, business intelligence, analytics, and customer data platforms have earned it recognition as one of the top tools in the 2022 CRM Market Awards.

The examples of Miami HEAT, Manawanui, Porsche Cars North America, and Fix It Forward Ministry demonstrate the versatility of Dynamics 365. Whether it’s increasing fan engagement, optimizing supply chains, revolutionizing service processes, or making non-profit missions more efficient, Dynamics 365 provides the tools and capabilities organizations need to thrive.

In addition to these case studies, companies such as Toyota and Kruger have also demonstrated how using Dynamics 365’s mixed reality capabilities can revolutionize production efficiency and scale operations.

By leveraging Dynamics 365, organizations can streamline their business processes, gain better insights into their customers, and ultimately drive growth and success.

If you would like to know how Microsoft Dynamics 365 can significantly contribute to your digital future, we will be happy to support you.